The Selfie Challenge took place the last week of September. It was created to make it easier - and more fun – for our NRS partners to get photos with shoppers. Who can resist the invitation to get a selfie together?? 😊 The Challenge was inspired by James Populorum, Field Sales Manager, who set the tone early in the MissionPOSSIBLE campaign by doing selfies with his shoppers. The POP-UP Challenge also provided momentum going into the last month of the campaign known as ‘The Final Reckoning’.